You want your corporate videos to be memorable right?
So here’s my top 3 tips on how to add just enough spice for your video to be engaging!
1 Be fresh and natural
When you’re writing your script, keep the focus on who you’re talking to and what you want them to do.
Then you will be able to use the right language that will connect with their hearts and minds!
My all time favourite way to do this is to practice your script as if the words have just come straight out of your head…
They’re your words and your thoughts, so as you’re writing the script, speak each sentence out loud to check that this is how you really speak.
You actually need to read ‘through’ the words, carrying the meaning of the message to the person you’re addressing. Anything else just isn’t going to cut it!
Now you’ve decided to create corporate videos, it’s important to understand the power of the pause!
I’m sure you’ve noticed how hard it is to watch videos when the presenter speaks too fast, doesn’t pause and looks like they would prefer to be anywhere else but in front of the camera.
Pausing between one thought or idea is so important to creating corporate videos that involves and includes those you’re talking to.
And if you don’t honour the “power of the pause” – you won’t sound connected!
Yes, we have to do it…in life that is!
When we’re in conversation with someone, we breathe…well…naturally. It’s so automatic, that we don’t know we’re doing it and we certainly never analyse it!
But now that you’re going to create an online video, you need to be aware of your breath.
As you read your script, notice at which point you run out of breath.
If it’s in a sentence or towards the end of a sentence, then you need to choose a point in the script somewhere before that to take a breath.
There’ll always be a place in the sentence where it feels right to pause.
Often the best place for a breath is…when you’re moving from one thought or idea, to the next.
Make a mark on the script that reminds you to take a breath.
Work through the script doing this and working out exactly where you need to breathe.
Use these 3 tips when you’re creating your corporate videos and you will have added just the right amount of spice to make it memorable and engaging!
Happy online video creation!