June 16th, 2014

Don’t Make These Video Mistakes

Welcome to the brave new world of modern Corporate Video.

Old style Corporate Video is almost a thing of the past.

Do you remember what they were like?

You’d have the CEO or even an actor/presenter talking on and on about how great the company is.

Then they cut to some shots of people around a boardroom table.

Next shot…some factories, offices or warehouses.

Final shot…someone looking like they were working.

Do you remember how bored you were by them?

Mostly these corporate videos were about the business – haven’t times changed!

Business marketing has moved online and astounding shifts in technology have opened up opportunities for everyone.

Video is playing a vital role in connecting your business with your customer...and making it about them!

Technology has made it possible to be more creative with your corporate videos. 

Videos that once cost large corporate businesses 10’s of $1,000’s, can now be produced on small-business sized budgets.

Using video as part of your marketing strategy will bring the attention you want to your business, brand and profile. And the latest statistics say that if you’re not embracing corporate video yet, you need to start now.

Successful video marketing takes planning and sound strategic processes. 

I want to talk about two mistakes people make when they want to use corporate videos and how to make sure when you launch a video, it gives you an amazing return on your investment.

Mistake 1 – No Clear Intention!

Before you launch into making a video, you need to be clear on why you want to create one.

For a corporate video to effectively connect with your customer, it must have a clear intention.

Ask yourself , “who visits my website and what are they looking for?”

Once you know the answer to this question, you can begin to think about your customers problems are and how you can help solve them.

You may want to achieve company growth. 

  • Do you need to build a bigger database?
  • Would you like to recruit more staff?
  • Do you want to grow your online community, audience and profile?
  • Would you like more sales?

By being specific with the answers to these questions you can start creating ideas for the content of your corporate video message.

Now you need to work out, “what message do I want to get across and how will this connect with my customers?”

Which takes me to my next mistake.

Mistake 2 – Not having a script with a clear message

Getting the script right is the most important ingredient to creating a great corporate video. 

If you want to make sure your video stands out the script must be good.

Your video script must:

  • sound natural – cut out jargon and use simple language that connects
  • be short – you can say a lot in one minute
  • not ramble, be repetitive or use formal language that doesn’t sound like you
  • use contractions – e.g. use ‘I’ll’ instead of ‘I will’, and 
  • have the words and phrases that focus on what your viewer wants, needs or needs to know.

Now you’re clear about what not to do, you can begin to think about what you need to do –  to create a video that keeps giving!

For an example of a video that has kept on giving, have a look at this ‘Explainer Video’ we made with Marketing Bee in Melbourne, for their home page. 

It’s been shared and talked about and created a fabulous face2face connection in a simple and entertaining way.

Remember, a poorly produced corporate video can damage your personal and business reputation in an instant!

Taking the time to prepare a strategy and plan your video before you start filming ensures that your video will get the results you deserve.

If you’re ready to take the plunge into video and wants some help with your strategy, we can have a 30 FREE Skype session to give you some guidance.

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