Video usage is exploding!
Done well, it can have an incredible impact.
You can connect with your clients, turn browsers into customers and build your brand and profile.
If you’re already using video then more power to you!
But if you’re not, what’s stopping you?
Well there could be a few things:
- Camera shy?
- It’s too expensive?
- Not sure what kind of video to make?
- Don’t know what to say or how to say it?
I’m going to work through all these issues in the next few weeks – to help you understand what’s stopping you from creating video as a way to promote your brand, profile and business.
So let’s embrace – what is bound to become – the single best thing you could do for your career and your business – video!
Okay! Let’s start with ‘Camera Shy’?
Camera shy could actually mean: I’m terrified of looking “like an amateur on camera”.
Hell I know that one – and I’m a professional actor!
But being an actor, means that you’re inhabiting a character, and being observed in the actor’s world by a camera.
The face2face kind of camera performance that we’re talking about can be a little terrifying unless you have some idea of what to do.
Perhaps you’ve seen yourself on camera and thought, “Oh my god. Is that what I look like…is that really what I sound like?”
There are two answers to that – No, and Yes!
The truth is, on camera – to other people – you just look like you.
Others may even say ‘you look great on video’.
You see, what we’re looking at when we gaze into the mirror every morning is our idea of what we look like.
It’s not really what we look like to everyone else.
That’s why we get such a shock when we see our back view or profile in a changing-room mirror – “Quelle Horror – that can’t be me!!!”
You see, every day, when we see that image in the mirror we:
- work out what do with it, and
- how to ‘trick it up’ so we feel right about being in our skin.
And then we bravely take ourselves out into the world.
Now, back to the video thing!
So, yes, when you look at your image on video, you do look different to the way you imagine yourself.
But here’s what you need to do:
- Look at that image objectively,
- Be analytical but kind!
As you take a good look say, “Okay, that’s what I look like, what do I need to do, to make sure I’m happy with the way I perform or look on camera?”
Now I would never suggest that you do your own ‘home’ video and put that on the home page of your website.
Without proper strategic planning for video that fits with your content marketing plan, which will include great scripting and professional sound and lighting, you’re in danger of wasting the experience and still not being happy.
However, I do think it’s a good thing to practice different hair and make-up looks and performance style on your mobile phone or other digital devices.
Do it regularly because the more acquainted you are with your on-camera persona, the more brilliant your experience will be when you do make a video.
Let me explain something about the digital medium – it’s cold.
Yup, that’s the nicest thing I can say about it – that’s why you look and sound different!
Your visual self and your voice is delivered through a bunch of wires and technical stuff that can turn it flat and cold instantly.
Unless of course you understand the little tricks that can help you warm it up.
Here are some tips that might help:
- You need to smile and feel inwardly, like you are the happiest you have ever been in you life – if you’re not, you’ll just look terrified.
- Solid colours are best and watch the neckline – simple is always preferable.
- Standing at a slight angle to the camera can sometimes be more interesting than standing face on – pick your best side.
- Frame yourself from the top of the chest up. Don’t forget face2face work is intimate – you’re talking to someone who’s sitting in front of a computer or other small device.
- Keep your volume level low, for the same reasons as above. Imagine you are just talking to one person.
Video will soon become something that all successful businesses have incorporated into their online marketing.
The sooner you become accustomed to how it could work for you, the sooner you can begin reaping the rewards of connecting to your customers through it.
If you are ready to take some steps and want some personal guidance, I offer a FREE 30 minute Skype session designed to give you ideas to spring from.
Just email me here and I’ll be in touch.
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